The FRUIT Way

We believe in a more sustainable Fruit future for everyone.

Doing the right thing ethically and environmentally has long been The Fruit Way, so we are pleased to share with you a new campaign that highlights the positive actions we have taken over the past few years, as well as our commitment to ambitious new sustainability goals for the period 2025–2030.

From nurturing our people to caring for our planet, we fully understand the responsibilities we have as a clothing manufacturer. We hope you will enjoy learning more about The Fruit Way and that it will encourage you to choose Fruit of the Loom for all your promotions and printing needs.

In Morocco, at our dedicated garment factory, our modern wastewater treatment facility allows us to reuse up to 60% of wastewater. Using technology designed for our needs, the recovery process includes activated sludge as a pre-treatment, along with sand filtration, ultrafiltration, and reverse osmosis. This process is generally used for desalination of seawater and surface water. We are one of the few companies in the world using such a process to recycle water used in dyeing, helping to reduce consumption and preserve natural resources.

Another part of The Fruit Way toward a more sustainable future involves using renewable energy wherever possible. Therefore, we are pleased to report that 75% of the energy currently used to manufacture products for Europe in our Moroccan facilities is renewable—meaning it comes from the natural power of wind. While 75% renewable energy usage is certainly positive, we are looking for ways to do even more. We are currently developing plans to add solar energy to our production, helping us become even cleaner and greener.

When considering purchasing products, also think about how they are made!